ROHM and Liexin.com signed a formal agency sales agreement ~Synchronize the launch of the "ROHM Official Technical Forum (Engineer Social HubTM)" technical support service for the Chinese market~ Shanghai, China, July 15, 2025- Global renowned semiconductor manufacturer ROHM (headquartered in Kyoto, Japan) announced today that it has signed a formal agency sales agreement with Chinese electronic component platform e-commerce company Liexin.com. At the same time, ROHM has opened a new official Chinese version of the technical forum "Engineer Social HubTM" and selected Liexin.com as the first joint promotion partner in China. On July 3rd, Chang Jiang, founder and chairman of Liexin.com, and Mi Zexiu, chairman of ROHM Semiconductor (Shanghai) Co., Ltd., attended the signing ceremony together. With its extensive product lineup and professional technical services provided by ROHM's official technical forum, ROHM continues to improve its localization support for users in the Chinese electronics industry. Liexin.com fully leverages its digital sales and service advantages to provide high-quality, diverse, multi-dimensional services and customized solutions for users in the electronics industry. In the future, both parties will focus on deepening strategic cooperation in areas such as industrial equipment in China by integrating online technology support and supply chain optimization. The cooperation between Liexin.com and ROHM will focus on providing users with more efficient and professional electronic supply chain services, and will also be showcased in the joint operation ROHM official technical forum - a technology exchange and support platform designed specifically for service electronic engineers to assist in original design in China. Users can directly access highly integrated ROHM product technology resources, quickly integrate into the ROHM engineer ecosystem, receive personalized support, and one-on-one guidance and consultation through the ROHM official technical forum. Liexin.com and ROHM collaborate on a wide range of products, covering IC, discrete components, optical components, passive components, power components, modules, and more. The product model scale of Liexin.com will exceed 10000, with the characteristics of small batch, multiple varieties, and fast delivery, quickly meeting the needs of electronic users in maker development, research and development, small batch trial production, emergency spot, scheduling and reservation, and other scenarios. The joint venture between ROHM and Liexin.com provides users with one-stop transaction fulfillment and full chain technical support services. In the future, Liexin.com and ROHM will continue to deepen their cooperation and explore and expand new types of digital distribution services in the Chinese market. Chang Jiang, founder and chairman of Liexin.com, said: "As a globally renowned manufacturer of power semiconductors and analog semiconductors, ROHM enjoys a high reputation in the industry for its excellent technology and innovative spirit. The strategic cooperation between ROHM and Liexin.com has profound significance, realizing the deep integration of ROHM's top technological innovation capabilities with Liexin.com 'digital and localized service advantages. Through the dual wheel drive of' supply chain+technology platform ', both parties will jointly build a comprehensive service system including supply chain optimization, technical support, and ecological co construction. Looking forward to the future, both parties will continue to deepen cooperation, and we also look forward to working together with ROHM to help China's electronics industry transform into a high-end industry through digitization and professional services, accelerate the expansion of new products and applications, and create a mutually beneficial new era. Chapter Chairman of ROHM Semiconductor (Shanghai) Co., Ltd., Xiuyi Mize, said, "ROHM is honored to have reached a strategic cooperation with Liexinwang. We always uphold the corporate declaration of 'Electronics for the Future' and are committed to solving social problems and promoting sustainable development through electronic technology innovation. The newly launched 'ROHM Official Technology Forum' platform in China will integrate technical information and solutions for all ROHM products. Users can obtain professional technical support anytime and anywhere through product classification FAQ/technical discussion areas, intelligent conversation robots, and online case consultation functions. We firmly believe that this cooperation will help more Chinese customers quickly obtain Roma's one-stop products and technical solutions. ” The ROHM official technical forum integrates its own technical resources to provide professional and efficient localized technical support for Chinese engineers evaluating semiconductor and electronic components. Its core advantages include the following four points: Engineer direct connection support ROHM technical experts directly connect with customers' technical difficulties and provide solutions Comprehensive technical coverage Not only does it support product related issues, but it also covers general technical topics Zero threshold knowledge sharing Browse FAQ and other users' technical discussion content without registration Exclusive benefits for members Provide exclusive information materials exclusively accessible through this forum channel image.png Engineer Exchange Support Platform Helps with Chinese Original Design Media Relations Name: John Chen Email: salesdept@topcomponents.ru